While the Niesenbahn Railway is an integral part of the regional economy, key figures based on the railway’s service schedule and passenger numbers only tell part of the story. We were commissioned to more comprehensively determine the value of the Niesenbahn Railway. Together with the client, we chose a three-stage approach comprised of a value creation study, plus guest and employee surveys. The study helps the Niesenbahn strategically communicate its benefits to stakeholders including guests, the business community and politicians.

Our services

• Creating a questionnaire and survey concept
• Conducting a total of 1,041 passengers on site
• Conducting an online guest survey of guests with reservations and walk-ins to identify differences in behavior (over 2,500 participants)
• Conducting and evaluating an employee survey
• Calculating direct and indirect added value
• Presenting the results in a visually appealing report with informative text, graphics and images