What can the Swiss government and the various cantonal governments do to enhance regional investment while working within the framework of the New Regional Policy program? Together with the Lucerne University of Applied Sciences and Arts, Rütter Soceco, now part of EBP, and a special EBP team analyzed the existing promotional efforts. Based on comparisons with other infrastructure-development initiatives and stakeholder interviews, we drafted a set of specific proposals for the next multiyear NRP program, which is expected to begin in 2024.