The Swiss Sustainable Building Standard (SNBS) defines the criteria for sustainable buildings. It takes equal account of the areas of society, economy and environment. We developed a new marketing strategy for the SNBS building certification. In just four months, we refined its positioning, developed an independent brand identity tailored to its target groups, created a new website as well as other online and print products. To meet the tight schedule, we took care to involve the key stakeholders in the process right from the start.