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Behavior Modeling and Segmentation
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Understanding how people and firms make choices allows our clients to better assess effects of investment and policy decisions. At EBP, we understand that economic and psychological factors drive choices. Together, individual and group decisions affect economic and societal outcomes. For example, individual choices of what type of vehicle to own or use, where to live, and where to work all add up to influence overall transportation system performance in terms of congestion, equity, and environmental impacts. 

Our experts understand how to identify decision factors for different cohorts of people or businesses. We then connect this knowledge to help our clients identify effects of policies or investments on individual market segments. By recognizing and analyzing the diversity of people and firms, we provide more nuanced analysis of potential outcomes. 

Our services include: 

  • Building synthetic datasets to support large-scale simulation for policy analysis 
  • Working with large scale survey datasets and operation system data (such as vehicle registrations) to build models and derive insights for policymakers and other stakeholders 
  • Leveraging theoretical frameworks found in econometrics and choice modeling to assess effects of change in policy on different socio-economic groups and equity outcomes 
  • Detecting patterns and relationships through advanced data science practice to conduct sensitivity analysis due to changes in policy 
  • Developing new methods to visualize and communicate policy outcomes to both technical and non-technical stakeholders