For the Mississippi Joint Legislative Committee on Performance Evaluation and Expenditure Review (PEER), EBP sought to evaluate the Mississippi Development Authority’s (MDA) effectiveness of its marketing initiatives and efforts to attract out-of-state visitors to Mississippi. The report, "A Review of the Effectiveness of the Mississippi Development Authority Tourism Advertising Fund," is available for viewing. 

Based on EBP's comprehensive review of the data collected from MDA and its vendors, recommendations were made for tracking of additional metrics that would allow MDA to estimate the return on investment (ROI) of its marketing efforts. Additionally, EBP outlined an effective ROI methodology that would allow MDA to calculate additional visitor spending that the state of Mississippi collects for every dollar of MDA's marketing investment.